Inside TV‚Äôs last issue will be dated Nov. 21 and appear on newsstands Nov. 17. Steve LeGrice, editor-in-chief, and Christine Petrillo, publisher, are leaving the company. Gemstar-TV Guide said it anticipated shutdown costs to range from $2 million to $5 million.
The decision to shutter the magazine comes just four weeks after Gemstar-TV Guide introduced a wholly revamped TV Guide that closely resembles Inside TV in approach and look. The relaunched TV Guide also reduced its guarantee of paid circulation to 3.2 million from an eye-popping but mixed-quality 9 million.
Inside TV had guaranteed paid circulation of 400,000, but never seemed to deliver on the newsstands. It never got a chance to file circulation figures with the Audit Bureau of Circulations.
One of the magazine‚Äôs greatest hopes had been unusual advertising opportunities, including the chance for advertisers to sponsor editorial-section polls and pay for other ‚Äúintegrated‚ÄĚ advertising --programs that violated the guidelines of the American Society of Magazine Editors governing the separation of advertising from editorial. That program never seemed to take off.
While the fall of Inside TV would seem to have a lot to do with its similarity to the new TV Guide, it also offers the first concrete suggestion that the celebrity-weekly category is finding its limits.