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This Generic Millennial Ad Made Entirely From Stock Footage Is Disturbingly Perfect

By Published on .

How can brands target their marketing to millennials? Easy -- just crib from the playbook laid out in "This Is a Generic Millenial Ad," a new video that takes its cues from, well, pretty much every millennial-targeting ad you've ever seen. At the start of the video an announcer says, "You are unique. You are different. You are special" as millennials-in-action visual clich├ęs are mercilessly unleashed. The geniuses behind this meta-ad: Calgary-based Dissolve, a purveyor of stock footage (including every bit of stock footage shown in this video), working with Brooklyn design agency And/Or. (Back in 2014, Dissolve released "This Is a Generic Brand Video.")

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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