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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, UnitedHealthcare rolls out a sporty spot featuring an enthusiastic mom who takes a slam dunk too far; Snapple shows an oddball family portrait session based on one of its many under-the-lid facts; and Chase puts the Cyr wheel skills of acrobat Isaac Hou on display.
Booking.com presents Chelsea Peretti and Jordan Peele's first dance at their wedding as imagined by the website -- with bride and groom wearing armor, swaying among roses to the sounds of Bobby Lee's recorder "music."
Finally, Nike continues its "Just Do It -- Unlimited" campaign with an extended spot of Serena Williams engaged in a power training session with baseball player Giancarlo Stanton.