Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M celebrates womanhood in all forms in a promotion for its fall collection; Nintendo delights fans of Mario young and old with a colorful animated spot advertising the "Paper Mario: Color Splash" Wii game; Pennzoil provides the fuel for a joyride across an icy tundra; and Papa Murphy's promotes its pizza featuring Herb Chicken Mediterranean, raised without antibiotics.
Finally, Bacardi brings back its bat logo with the Michel Gondry-directed "We Are the Night" campaign, starring girls "illuminated by a thousand likes," "the lords of the playlist," "the midnight feasters" and "the last train sprinters."