Here's What Happens When You Give an Oreo to Optimus Prime

Plus, More of Last Night's New TV Commercials From Burger King, Progressive, Target and Volkswagen

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, an Oreo spot cross-promotes "Transformers: Age of Extinction" (in theaters June 27) -- as Ad Age's E.J. Schultz reported last week, it's the cookie brand's first global movie deal -- while Progressive sets up a rumble between boaters and RV owners (spoiler: Flo diffuses the situation and saves the day). And Burger King rolls out its new "Be Your Way" tagline in a spot that Maureen Morrison previewed yesterday.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Volkswagen: Competition Volkswagen: Competition
Network: Fox News
Show: The Kelly File
Primetime Airing: May. 19, 9:23 pm EST
Target: A Good Cup of Coffee Target: A Good Cup of Coffee
Network: ABC
Show: The Bachelorette
Primetime Airing: May. 19, 10:31 pm EST
Progressive: Boats & RVs Progressive: Boats & RVs
Network: Fox Sports 1
Show: NASCAR Racing
Primetime Airing: May. 19, 9:46 pm EST
Oreo: Transformers Oreo: Transformers
Network: BRAVO
Show: The Real Housewives of Orange County
Primetime Airing: May. 19, 9:13 pm EST
Burger King: Burger Bucks Lottery Ticket: Dan & Alex Burger King: Burger Bucks Lottery Ticket: Dan & Alex
Network: FXX
Show: Click
Primetime Airing: May. 19, 9:44 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Google Play: Play Your Heart Out Logo Commercial Google Play: Play Your Heart Out Logo Commercial
Online Views: 2,115,814
Social Actions: 588
SpotShare: 2.49%
Guitar Center: The Greatest Feeling on Earth Guitar Center: The Greatest Feeling on Earth
Online Views: 543,650
Social Actions: 14,292
SpotShare: 2.02%
Red Bull: Sports and Music Red Bull: Sports and Music
Online Views: 821,133
Social Actions: 1,128
SpotShare: 1.06%
Head and Shoulders: Anaheim Angels Head and Shoulders: Anaheim Angels
Online Views: 157
Social Actions: 9,969
SpotShare: 0.97%
Realtor.com: Accuracy Matters: Mom Realtor.com: Accuracy Matters: Mom
Online Views: 753,859
Social Actions: 563
SpotShare: 0.92%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.

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