Giving people what they want

By Published on .

It seems like an alternate awards-show universe, one in which acting awards get handed out to Sandra Bullock over Nicole Kidman, and Ray Romano beats out Kiefer Sutherland. But it's just the People Choice Awards, where popularity is the only thing that counts. Why, you ask, should you pay attention to such things? Well, because the winners are a pretty good indication of what America wants to see more of. The crystal-like statues are only given out to those who have fans who care enough to vote for them.

In award-show pecking order, the People's Choice Awards are viewed as a low-rent version of the Emmys and Oscars, with big-name stars often opting not to make an appearance. And many of the winners last week-such as director George Lucas, whose "Star Wars: Episode III - Revenge of the Sith," won two of the favorite movie awards-were quick to say they do their work for the audience.

So if your job is to figure out which stars could be a breakout spokesperson for your product or which personalities to build projects around, the People's Choice Awards is a good place to start. For instance, Jennifer Garner was named Favorite Female TV Star, but ABC has canceled "Alias"-which means if anyone has a development idea for Ms. Garner, Watercooler suggests messengering it over to her today.

In this article:
Most Popular