|'Glamour' has suffered five consecutive years of ad page declines; its rival has gained in ad pages.
William Wackermann, publisher of Fairchild Publications' Details magazine, will replace her at Glamour. The personnel move is the first under Conde Nast's new president-CEO, Charles H. Townsend, who succeeded Steven T. Florio earlier this year.
Fairchild, a division of Advance Magazine Group, which also owns Conde Nast, has yet to replace Mr. Wackermann. Mr. Wackermann and Ms. Grimes did not immediately respond to calls seeking comment, and Mr. Townsend was unavailable by press time.
The change set tongues wagging at Conde Nast. Insiders spoke of the potential of additional, imminent changes in the magazine giant's publishers ranks. Other insiders suggested that a new layer of management might be created between the publishers and Mr. Townsend.
Glamour, at 2.3 million the largest circulation magazine at Conde Nast and one widely reckoned to be its biggest profit-generator, has stumbled in the past few years. Its young-women's space has been invaded by all manner of magazines, from sibling title Lucky to Time Inc.'s In Style.
Ad pages down
Its ad pages were down 6.8% for the first quarter of 2004. But its ad pages have been flat to down for five consecutive years, and its most obvious rival, Hearst Magazines' Cosmopolitan, holds a recently attained but substantial lead in ad pages.