Reel Music will have a lot to live up to after Reel Moments won its way into the 2006 Sundance Film Festival and notched a Grammy nomination for "What Are You Doing for the Rest of Your Life," a soundtrack song performed by Sting. All three of its second round of shorts got into the Santa Barbara Film Festival in California from Jan. 25 through Feb. 4.
Reel Moments benefited from celebs such as Jennifer Aniston and Gwyneth Paltrow being brought in as short-film directors. Similarly, Reel Music has rolled out Pink to direct a music video. Pink chose three relatively unknown, all-female artists for a Reel Music Contest that was decided by readers, then directed a video for the winner, an all-women band with Brooklyn roots named the Pretty Boys.
"We chose Pink because she had this whole platform with the music video 'Stupid Girls,' which sort of pokes fun at the more superficial parts of celebrity and women," said Bill Wackermann, VP-publisher, Glamour, which is part of Conde Nast Publications. Mr. Wackermann then quoted a Pink lyric: "What happened to the dreams of a girl president? She's dancing in the video next to 50 Cent."
The deal also helps solidify Glamour's relationship with Nissan, Mr. Wackermann added. Nissan North America sponsored the video for the Pretty Boys single "Hello Bonjour," which will drop at a Jan. 16 event on the Fox studio lot in Los Angeles called "Nissan Live Sets on Yahoo Music Stage." The video goes online the next day at Glamour.com/ReelMusic.
In a statement, a Nissan North America executive said the partnership works because Reel Music fits well with Nissan's Next Generation Shift 2.0 campaign. Nissan execs were in the Detroit for the auto show today.