As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more
Glenn Britt, Time Warner Cable's well-regarded former chairman and CEO, died at his home in New York City this morning following a battle with cancer, the company said. He was 65.
In a statement, Time Warner Cable said: "Glenn left us with a legacy of innovation, integrity and inclusion. We were guided for many years by his strong belief that a company must be willing to reinvent itself to be successful; his commitment to saying what you mean and doing what you say; and his conviction that a richly diverse workforce -- diverse in ethnicity, culture, beliefs, perspectives, experiences and lifestyles -- is necessary to best serve our diverse customers and communities. He will long be remembered for his thoughtful and steady leadership through rapidly changing times in the communications field."
Mr. Britt was also aggressive in deploying video-on-demand, HDTV and DVRs and helped build Time Warner Cable beyond its TV service into high-speed Internet and digital phone services, the company said on a tribute page it set up for him.
Mr. Britt announced in October -- just two months before he was set to retire -- that he had been treated in 2008 for melanoma and that his cancer had returned.
He stepped down from the company in January and was succeeded by Rob Marcus. Mr. Britt took the reigns as Time Warner Cable's CEO in 2001.
In recent years, Mr. Britt became critical of rising programming costs, especially when it comes to sports, and pushed for the industry to reevaluate the value of cable channels. Under his leadership, Time Warner Cable dropped Ovation as part of that re-evaluation of value, arguing that the network didn't deliver the quality arts programming that it promised. Time Warner Cable reinstated Ovation earlier this year, saying its lineup had improved.
Mr. Britt was highly praised within the industry. During his tenure, Time Warner Cable went from Time Warner division with $6 billion in annual revenue to a company with $21 billion in revenue and a $40 billion market cap. In February, Comcast struck a deal to acquire the company for stock then valued at $45 billion.
Mr. Britt joined Time Inc. in 1972 and later served as senior VP and treasurer of Time Warner.