Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a Nike spot reveals superstar athletes like Serena Williams, Mo Farah and Neymar Jr. are literally born and bred for sports; Samsung Mobile users have their work cut out for them as new devices feature "more" of pretty much everything; there's nothing like a medieval wench to get the party started with Booking.com; a spot for Hillary Clinton calls out the effect of Donald Trump's messaging on children and, on the opposite extreme, Carl's Jr. pairs a bacon and a bikini.
Finally, Coca-Cola spotlights the everyday people going for the gold.