No. 1 Golfer Jason Day Ambushes Amateurs in TaylorMade's New Ad

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target promotes its collaboration with Finnish designer Marimekko; Lowe's continues its campaign featuring a flamingo who cuts a fine figure; Joe's Crab Shack proves that crabs are for pots and not pets; and Papa Murphy's serves up a hot offering.

Finally, TaylorMade recruits current world No. 1 golfer Jason Day to ambush amateurs on the green and offer a few pro tips.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Target: Go Fly a Kite, TargetStyle Target: Go Fly a Kite, TargetStyle
Network: Disney XD
Show: Gravity Falls
Primetime Airing: Mar. 29, 10:12 pm ET
Lowe's: Fine Figure Lowe's: Fine Figure
Network: HGTV
Show: Fixer Upper
Primetime Airing: Mar. 29, 9:19 pm ET
TaylorMade: Ambush: Jason Day TaylorMade: Ambush: Jason Day
Network: Golf
Show: The Golf Fix
Airing Date: Mar. 29, 11:21 am ET
Joe's Crab Shack: Crabs: For Pots Not Pets Joe's Crab Shack: Crabs: For Pots Not Pets
Network: CMTV
Show: Last Man Standing
Primetime Airing: Mar. 29, 8:17 pm ET
Papa Murphy's Pizza: This Gourmet Meal Papa Murphy's Pizza: This Gourmet Meal
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Mar. 29, 9:15 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 3,849,248
Social Actions: 132,560
SpotShare: 7.09%
Apple: The Kiss Apple: The Kiss
Online Views: 3,228,201
Social Actions: 22,493
SpotShare: 1.98%
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 2,653,199
Social Actions: 9,175
SpotShare: 1.21%
Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails
Online Views: 1,160,028
Social Actions: 11,052
SpotShare: 0.84%
M&M's: Candyman M&M's: Candyman
Online Views: 1,331,000
Social Actions: 3,209
SpotShare: 0.55%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.