No. 1 Golfer Jason Day Ambushes Amateurs in TaylorMade's New Ad

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target promotes its collaboration with Finnish designer Marimekko; Lowe's continues its campaign featuring a flamingo who cuts a fine figure; Joe's Crab Shack proves that crabs are for pots and not pets; and Papa Murphy's serves up a hot offering.

Finally, TaylorMade recruits current world No. 1 golfer Jason Day to ambush amateurs on the green and offer a few pro tips.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Target: Go Fly a Kite, TargetStyle

Network: Disney XD

Show: Gravity Falls

Primetime Airing: Mar. 29, 10:12 pm ET

Lowe's: Fine Figure

Network: HGTV

Show: Fixer Upper

Primetime Airing: Mar. 29, 9:19 pm ET

TaylorMade: Ambush: Jason Day

Network: Golf

Show: The Golf Fix

Airing Date: Mar. 29, 11:21 am ET

Joe's Crab Shack: Crabs: For Pots Not Pets

Network: CMTV

Show: Last Man Standing

Primetime Airing: Mar. 29, 8:17 pm ET

Papa Murphy's Pizza: This Gourmet Meal

Network: TBS

Show: The Big Bang Theory

Primetime Airing: Mar. 29, 9:15 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Apple iPhone: Timer: Cookie Monster

Online Views: 3,849,248

Social Actions: 132,560

SpotShare: 7.09%

Apple: The Kiss

Online Views: 3,228,201

Social Actions: 22,493

SpotShare: 1.98%

Samsung Mobile: Champagne Calls

Online Views: 2,653,199

Social Actions: 9,175

SpotShare: 1.21%

Sony Video Games: Uncharted 4: A Thief's End: Heads or Tails

Online Views: 1,160,028

Social Actions: 11,052

SpotShare: 0.84%

M&M's: Candyman

Online Views: 1,331,000

Social Actions: 3,209

SpotShare: 0.55%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.