The temporary shutdown signals the incredible popularity of a tool that measures online performance (and, of course, the popularity of anything that is free). But it also could bode ill for a service that even the technically brilliant Google could not keep operational.
Rumors in the blogosphere claim Analytics was inundated with nearly 300,000 account signups. Google won’t confirm that number. A statement Google released said: “Google Analytics has experienced extremely strong demand, and as a result, we have temporarily limited the number of new signups as we increase capacity. We hope to make new signups available very shortly.”
The $460 million Web analytics market is dominated by companies such as Web Trends, Omniture and Web Side Story. By offering Google Analytics for free, the search giant hopes to entice small businesses to do more online marketing, the company said.