Google App, Barbie App, Handy App: Watch the Newest App-Happy Ads on TV
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Google serves up another spot in its continuing, seemingly-everywhere campaign promoting the Google App as a source of instant answers, while Mattel promotes the tablet/PC app that comes with its Barbie Fashion Design Maker Doll. And home-cleaning-and-repair startup Handy -- which just made noise about having $52 million in annual bookings -- takes to national TV to advertise its cleaning-service website/app.