Google Expands Its Smartwatch Ad, Reggie Miller Chucks His Amazon Fire HD: It's the Newest Ads on TV
Plus the Most Digitally Engaging Ads on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Stephen A. Smith plays the little voice in Richard Sherman's stomach demanding jerky from Oh Boy! Oberto; a man's success on the lawn inspires him to learn how to properly fold a fitted sheet in the latest spot from Lowe's; Samsung teases the Galaxy S6; and Google releases a longer version of its colorful Android Wear clip encouraging you to "wear what you want" (preferably not an Apple Watch). Lastly, Reggie Miller throws his Amazon Fire HD while watching NCAA March Madness.
Meanwhile UnitedHealthcare seems to be making an impact with its first big consumer campaign, a funny look at opaque medical codes, as its commercial leads the list of most engaging ads by digital activity.