Google Expands Its Smartwatch Ad, Reggie Miller Chucks His Amazon Fire HD: It's the Newest Ads on TV

Plus the Most Digitally Engaging Ads on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Stephen A. Smith plays the little voice in Richard Sherman's stomach demanding jerky from Oh Boy! Oberto; a man's success on the lawn inspires him to learn how to properly fold a fitted sheet in the latest spot from Lowe's; Samsung teases the Galaxy S6; and Google releases a longer version of its colorful Android Wear clip encouraging you to "wear what you want" (preferably not an Apple Watch). Lastly, Reggie Miller throws his Amazon Fire HD while watching NCAA March Madness.

Meanwhile UnitedHealthcare seems to be making an impact with its first big consumer campaign, a funny look at opaque medical codes, as its commercial leads the list of most engaging ads by digital activity.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Android: Wear What You Want Android: Wear What You Want
Network: ABC
Show: Grey's Anatomy
Primetime Airing: Mar. 19, 8:30 pm ET
Amazon Kindle: Slow Motion Madness Amazon Kindle: Slow Motion Madness
Network: TBS
Show: 2015 NCAA Basketball Tournament
Primetime Airing: Mar. 19, 10:42 pm ET
Oh Boy! Oberto: Splinter Oh Boy! Oberto: Splinter
Network: CBS
Show: 2015 NCAA Basketball Tournament
Airing Date: Mar. 19, 11:04 am ET
Samsung Mobile: The Next Big Thing Coming Soon Samsung Mobile: The Next Big Thing Coming Soon
Network: TNT
Show: 2015 NCAA Basketball Tournament
Primetime Airing: Mar. 19, 9:15 pm ET
Lowe's: Folding a Fitted Sheet Lowe's: Folding a Fitted Sheet
Network: TNT
Show: 2015 NCAA Basketball Tournament
Primetime Airing: Mar. 19, 9:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 625,425
Social Actions: 169,392
SpotShare: 8.78%
Android: Friends Furever Android: Friends Furever
Online Views: 1,272,165
Social Actions: 52,066
SpotShare: 3.24%
Apartments.com: Brad Bellflower: Launch Apartments.com: Brad Bellflower: Launch
Online Views: 1,313,020
Social Actions: 5,041
SpotShare: 0.94%
Capital One: Annapolis Capital One: Annapolis
Online Views: 45,191
Social Actions: 16,015
SpotShare: 0.83%
Mountain Dew: Come Alive Mountain Dew: Come Alive
Online Views: 258,000
Social Actions: 9,282
SpotShare: 0.64%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.