Google Partners With Verizon Fios to Sell TV Ads

One Month After NBC Universal Pact Died Young, Some New Life for Google Push to Broker TV Spots

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NEW YORK (AdAge.com) -- Google's efforts to serve as a broker for TV advertising continue. One month after the search-advertising giant lost its perch within several cable outlets owned by NBC Universal, it has secured a deal with Verizon's emerging Fios video system.

Google's new partnership with Verizon will add over 50 TV networks seen across 3.3 million Fios homes, said Mark Piesanen, director for strategic partnerships for Google TV Ads, in a post on the Google TV Ads blog.

The deal breathes new life into Google's push to sell ad time on television, an effort that absorbed a real blow when its deal to sell inventory on NBC Universal channels recently ended one year early. Google's pact with NBC Universal had been seen as an important step in its efforts to expand its reach beyond its main business, paid-search advertising on the internet, and get into TV in a significant way.

Google continues its TV-advertising efforts with satellite-providers DirecTV and EchoStar's Dish Network as well as some smaller cable outlets, including Hallmark Channel, Tennis Channel, Ovation and CBS College Sports.

By early next year, advertisers will be able to reach 35 million households, or almost one-third of all US cable and satellite homes, through the Google TV Ads platform, Mr. Piesanen said.

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