Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, players of King's "Shuffle Cats" game are transported into a casino to face off against each other, with the losers disappearing in a shower of confetti; The Hot Damns provide the soundtrack and message for Swatch's ad showcasing the brand's watches; and Kohl's promotes discounts on goods including family outerwear, kitchen appliances and towels.