Grappling With Audience Tracking in a Time of Media Upheaval

An Audio Interview With Ad Age MediaWorks Editor Ann Marie Kerwin

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Each Week, Advertising Age presents a new audio show on its Web site providing insights into important issues facing the marketing and advertising business. Below are the most recent shows which can be played in Windows Media Player format by clicking the headline or graphic.



Feb. 27, 2006
AUDIENCE TRACKING ISSUES IN A TIME OF MEDIA UPHEAVAL
An Audio Interview With Ad Age MediaWorks Editor Ann Marie Kerwin
NEW YORK (AdAge.com) -- Getting accurate information about the total audience for events such as the Super Bowl or Olympics has never been more difficult as growing webs of alternate mediums compete with TV. MediaWorks editor Ann Marie Kerwin discusses the latest developments.
Feb. 20, 2006
IS THE OLYMPICS LOSING STEAM AS A TV ADVERTISING VENUE?
Ad Age TV Reporter Claire Atkinson Discusses the Games' Disappointing Ratings
NEW YORK (AdAge.com) -- NBC's audience ratings for the first week of the Olympics have barely managed to meet the guarantees made to advertisers. Meanwhile, media buyers are grousing over the low "buzz factor" of the Winter Games as top U.S. athletes do poorly or drop out altogether. Ad Age TV reporter Claire Atkinson takes a hard look at the situation.
Feb. 13, 2006
EXPORTING A DYING CONTENT MODEL TO A NEW MEDIUM?
Verizon Wireless CMO Warns of Pitfalls in Producing Content for Mobile Phone Networks
NEW YORK (AdAge.com) -- Speaking at the Madison & Vine Conference in Beverly Hills, Verizon Wireless CMO John Stratton criticized the increasing ineffectiveness of traditional advertising venues such as broadcast and cable TV while warning Hollywood producers about "exporting a dying content model" to the new third-screen medium. He predicted mobile phone networks would "in a few short years" control up to 30% of the $100 billion U.S. market for brand advertising.
Feb. 6, 2006
WHAT THE YEAR'S TOP MARKETERS ARE DOING RIGHT
An Audio Interview With Ad Age Executive Editor Jonah Bloom
NEW YORK (AdAge.com) -- Shortly after he stepped off the podium as emcee of Ad Age's annual Marketing 50 luncheon, Ad Age executive editor Jonah Bloom sat down to discuss some of the tactics that made the year's top marketers successful.
Jan. 30, 2006
INTERVIEW WITH THE EDITOR OF AMERICAN DEMOGRAPHICS
Bradley Johnson Discusses Consumer Trends That Are Changing the Market
NEW YORK (AdAge.com) -- The latest data suggests that many marketers are focusing on too narrow an age demographic, according to American Demographics editor Bradley Johnson. He also details other important consumer trends, including population shifts that will dramatically impact the Northeast.
Jan. 23, 2006
NEW DATA COLLECTI0N SYSTEM COULD THREATEN AD AGENCIES
Reporter Jack Neff Discusses the Potential Impact of the Arbitron/ACNielsen Apollo Project
NEW YORK (AdAge.com) -- More than just another audience measurement system, the Apollo project launched by a coalition of the country's largest marketers and Arbitron/ACNielsen is revolutionary. If it works, it has the potential to dramatically affect ad agency revenue and creative practices. Find out why.
Jan. 16, 2006
THE NFL'S REVERSAL ON MALE SEX DRUG ADS
An Interview With Phamaceutical and Sports Advertising Reporter Rich Thomaselli
NEW YORK (AdAge.com) -- Three years after it opened the Super Bowl and its sponsorship program to erectile dysfunction drug advertisers, the National Football League has announced it will no longer accept such ads or sponsorships. Rich Thomaselli dicusses the long- and short-term implications of the dramatic move.
Jan. 09, 2006
THE GADGETRY NETWORKS THAT THREATEN TRADITIONAL TV
Editor Scott Donaton Discusses Implications of Consumer Electronics Show
NEW YORK (AdAge.com) -- Like nothing that has come before it, this year's Consumer Electronics Show demonstrated how the long-predicted convergence of media is becoming a reality that will dramatically impact the future of marketing and advertising. Interview with the editor of Advertising Age.
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