Watch the Spots

Grody Febreze Commercials Were July's Most Memorable New TV Ads

Sex Sells, But What About a Good Gross-Out?

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Sex sells, but what about a good gross-out?

It might work for a fabric refresher and odor remover. A pair of slightly grody Febreze commercials have proved to be the most memorable new spots of July, according to Nielsen.

The commercials depict real people off the street taking blind smell tests in filthy surroundings, enjoying the Febreze effect ... until their blindfolds come off.

Other memorable spots were more pleasant, such as the new Kia "Joyride" commercial featuring cute toys driving, line dancing and skydiving.

As usual, the best-remembered new ads weren't the same as the best-liked new ads. July's exception shows a woman veering from speed walking into a Kmart when she hears about its layaway plans. That ranked seventh on Nielsen's most-liked list and tied for seventh on the most-memorable list.

Nielsen Top Ten Most-Remembered New Ads, July 1, 2011 to July 31, 2011
BrandAd DescriptionRecall Index
1FebrezeReal people off the street sit on an old couch in a dingy room and describe what they smell (:30)225
2FebrezeReal people off the street sit on an old couch in a dingy room and describe what they smell (:60)210
3KiaSorento -- Toys drive to various activities, such as fishing and a pool party (:30)175
4SilkPeople prefer the taste of soy milk over regular dairy milk in their cereal (:15)170
5MicrosoftWindows 7 -- Cheryl's house is turned into a PC store and she picks a new computer (:30)169
6Wendy's Frosty -- Man from Denver wants to have a cold drink on the beach, so the restaurant builds him a beach (:30)168
7KmartLayaway -- Two women walking; one says all her back to school items are on layaway; other leaves (:15)167
7ToyotaVenza -- Man says he worries about how early his parents go to bed, but parents are driving to a party (:30)167
9ToyotaVenza -- Woman says she worries about her antisocial parents, as they drive to a bike course (:30)166
10Wendy's Frosty -- Man from Denver wants to have a cold drink on the beach, so the restaurant builds him a beach (:15)158
Nielsen Top Ten Most Liked New Ads, July 1, 2011 to July 31, 2011
BrandAd DescriptionRecall Index
1Arby's Angus Cool Deli -- An announcement about a sandwich interrupts people singing about differences (:30)164
2Dairy QueenTriple Chocoholic Blizzard Treat -- Man hits a pinata and Mary Lou Retton falls out of it (:30)136
3Pizza HutP'Zone -- Man's friend hides in his couch and tries to steal his food (:30)123
4Arby's Angus Cool Deli -- Lean angus beef served with "cool" toppings like banana peppers (:15)122
5CheeriosHoney Nut -- Loudspeaker at a baseball game announces America's favorite cereal (:15)121
6Chili's$20 Dinner For Two -- Man interviews his wife for a job, and she offers to drive him to a restaurant (:15)120
7KmartLayaway -- Two women walking; one says all her back to school items are on layaway; other leaves (:15)119
8Applebee'sStacked, Stuffed & Topped Entrees -- Little boy says he likes his food "smushed" (:15)118
9HPTouchPad -- Russell Brand holds a tablet computer over his face while demonstrating its uses (:30)117
10Old NavyKids sing about being ready for school, and then realize it's only July (:15)116
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