MMS, founded in 1995 by Loretta Volpe, offers services including traditional TV, print and radio buying, and specialty offerings such as Yellow Pages media buying and planning. It was purchased by Young & Rubicam in 1999, shortly before that agency was bought by WPP Group.
Maxus launched in the U.S. in January 2005 as a conflict shop. Clients in the U.S. include Church & Dwight, Estee Lauder, Welch's, T. Rowe Price and Pirelli Tires. It collaborates on global partners, such as Palm, with partner offices in other regions of the world.
"The merger joins two Group M units with potential growth potential," said Maxus President-CEO Carla Loffredo. MMS's Ms. Volpe will remain at Maxus as chief operating officer and Ms. Loffredo's No. 2 executive. All of MMS's 30 employees will become part of the New York office of Maxus.