NEW YORK (AdAge.com) -- Marc Goldstein, who will be stepping down as North American CEO of WPP's GroupM on Wednesday, will not be disappearing from the advertising world just yet: Today he announced his plans to start a new marketing consultancy called Marc Goldstein Media Solutions, which will provide consulting services to advertising and media businesses. His first two clients will be the Association of National Advertisers and his former employer GroupM.
In early January Ad Age first reported that Mr. Goldstein would leave GroupM and would be succeeded by Rob Norman, CEO of Group M Interaction.
In a statement Mr. Goldstein said: "I'm looking forward to continuing my work with my colleagues at GroupM while also expanding into some new areas. I plan to call on my many years in this business to offer my clients a unique perspective on the current media and advertising marketplace and provide insights stemming from my rich and varied experiences with national advertisers and media companies."
At his new consultancy, Mr. Goldstein will serve as a senior advisor to GroupM's four media shops -- Maxus, MEC, MediaCom and Mindshare -- in areas including strategy, integrated communications and media buying. And he will work with the ANA's Alliance for Family Entertainment, comprised of almost 40 leading U.S.-based advertisers that are focused on developing and supporting family-friendly programming across traditional, digital and emerging media platforms.
Mr. Goldstein was named North American CEO for Group M in April 2007; before that he served as North American CEO of Mindshare since 2002. In his time at Mindshare, Mr. Goldstein was instrumental in developing deeper relationships with advertisers through product placement and production arrangements.