For Me was conceived to compete for the 25- to 35-year-old crowd, where it was believed there was a room in the market for a mass-appeal title. But its newsstand-centric business model proved its undoing. Company President-CEO Jack Kliger told staff today that newsstand sales, which have been off since February, were too soft to continue the publication. Its October issue will be its last.
Coincidentally, For Me was Hachette's first launch after Elle Girl; it now becomes Hachette's first shut-down since the company closed Elle Girl's print edition earlier this year.
Hachette is not alone in paring costs and cutting slow-growth titles of late. Last Friday Hearst Magazines closed two of its younger books, Shop Etc. and Weekend. Time Inc. this year has closed Office Pirates, its first attempt at a web-only publication, and the print edition of Teen People. Conde Nast Publications for its part gave up on men's shopping title Cargo. And American Media closed magazines including Celebrity Living.
Hachette spokeswomen did not immediately return calls seeking comment.