×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hachette Filipacchi Media U.S.

By Published on .

Hachette president-ceo Jack Kliger has been cautious when forecasting the turnaround in Detroit, a major concern to a company that counts among its largest magazines Road & Track and Car & Driver. But both of them had positive years-overall ad pages from automotive advertisers rose 4.2% in 2002-and yet Hachette's stable saw its ad pages fall 6.8%. Culprits: double-digit declines across a wide variety of Hachette titles, from Elle (down 18.1%) to Sound & Vision (down 12.2%). In '02 and into '03, Hachette made many moves, from remaking Premiere to redesigning Woman's Day, its largest-circulation title. The company also raised cover prices on eight magazines, reflecting Mr. Kliger's oft-stated view that the industry needs to get more from the consumer to be less dependent on the advertiser. But the bigger challenge Hachette faces in '03 is an ugly and unfair one: whether or not being a French-owned company will hurt it because of France's stand on Iraq.

Rating: 2 stars

Best performer:

Travel Holiday

ad pages

up 6.4% to 874.8

circulation

down 1% to 652,677

Worst performer:

Elle

ad pages

down 18.1% to 1,534.3

circulation

up 2% to 1 million

In this article:
Most Popular