Hans and Franz Pump State Farm Up (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a little kid gets reallyexcited about the moon in a new Google spot, while Ickey Woods is over the moon about cold cuts in a new Geico commercial. And old "Saturday Night Live" characters Hans and Franz -- remember "Pump ... you up!"? -- return to train Aaron Rodgers for State Farm.