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HEARST TO LAUNCH MICHAEL JORDAN MAGAZINE

'Jordan' Scheduled to Debut Next Month

By Published on .

NEW YORK (AdAge.com) -- Oprah Winfrey. Rosie O'Donnell. Martha Stewart. And now Michael Jordan.

Nike Inc., in partnership with Hearst Custom Publishing, is expected to announce the launch of Jordan, which is currently slated for a debut next month.

"I can confirm that this is definitely happening," said Theresa Tran, public relations manager for the Jordan Brand, a division of Nike. "We're having MJ's people take a look at the final version as we speak."

A spokesman for Hearst Magazines confirmed the company is working on the project.

NBA All-Star Weekend
Jordan will be unveiled during the National Basketball Association's All-Star Weekend Feb. 8-10 in Philadelphia, and will be available at bookstores and newsstands starting Feb. 12, according to Ms. Tran.

It will be published twice this year and four times in 2003. The magazine, in an oversized 10 1/2 by 10 1/2-square format, will cost $3.50 and contain opinion pieces and features.

"The magazine will be driven by the Jordan Brand," Ms. Tran said. "It's very much a branding piece for us that certainly reflects the inspiration of Michael Jordan."

Mr. Jordan returned to the NBA this season after retiring for a second time in 1998.

The Chicago Tribune reported Tuesday that Mr. Jordan's wife, Juanita, will be filing for divorce.

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