Hearst Magazines has hired Jack Essig away from Rodale, where he had been senior VP-publisher of Men's Health and Women's Health since 2009, to make him senior VP-publishing director and chief revenue officer at Esquire as well as Hearst's new Men's Enthusiast group, which comprises Popular Mechanics, Car and Driver and Road & Track.
At Esquire Mr. Essig succeeds Kevin O' Malley, who was recently named senior VP-publisher and chief revenue officer at Elle, whose publishing rights Hearst acquired from Lagardere in May along with Car and Driver and Road & Track. Mr. Essig, whose appointment is effective July 25, will report to Michael Clinton, president and marketing and publishing director at Hearst Magazines.
"Jack has a 360-degree approach to magazine brands, which is essential for a publishing executive in this day and age," Mr. Clinton said in a statement. "His experience in the men's space, combined with his energy and ideas, will be instrumental in taking Esquire, Popular Mechanics, Car and Driver and Road & Track to the next level of success."
Esquire's first-quarter ad pages increased 2.4% from the first quarter a year earlier, according to the Publishers Information Bureau, almost exactly in line with the 2.5% gain realized by magazines as a whole. Ad pages at GQ, Esquire's rival at Conde Nast, fell 7.8% in the first quarter but handily outnumbered Esquire's count all the same.
Bill Congdon, publisher and chief revenue officer at Popular Mechanics, and Rob Houghtlin, publisher and chief revenue officer at both Car and Driver and Road & Track, will report to Mr. Essig.
Rodale said it will name a successor to Mr. Essig in the next few days.