NEW YORK (AdAge.com) -- Hearst Magazines is shutting down Quick & Simple magazine with the July 29 issue, its staffers learned today, taking the budget newsstand weekly out of print after nearly three years. Rapidly rising paper prices contributed to the decision; the brand will continue online at QuickandSimple.com, which was recently revamped.
The July 29 issue of Quick & Simple will be its last.
A Hearst spokeswoman confirmed the move, which comes at a time of anticipated belt-tightening for Hearst Corp. CEO Victor Ganzi stepped down last month in a surprise decision that the company blamed on disagreements with the Hearst family trust. Interim CEO Frank Bennack is expected to take a hard look at the company's costs during a difficult year for most media companies.
Quick & Simple reported average paid and verified circulation of 325,047 over the second half of last year, according to the Audit Bureau of Circulations. Ad pages increased nearly 56% in the first half of this year, to 151.3 with the help of an additional issue and a small base from which to grow, according to Media Industry Newsletter.
