|'Weekend' is viewed by many as Hearst's effort to compete with Time Inc.'s 'Real Simple.'
Taking on 'Real Simple'
Weekend is considered by many an effort to duplicate the monstrous success of Time Inc.’s Real Simple, another book that offers thoughts on food, entertaining, organizing and decorating. Both were founded by Susan Wyland, now Weekend’s editor in chief.
Before joining Good Housekeeping in 2003 as executive director-long term strategy, Ms. Michaels held publishing positions at titles including Harper’s Bazaar and Marie Claire.
Next year, Weekend will offer advertisers a guaranteed paid circulation of 300,000 and sell on the newsstand for $3.99.