Heartwarming Netflix Ads Play Up the Joys of Family Movie Night
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Netflix serves up 30-second broadcast cuts of two heartwarming ads -- "Movie Night" and "Steps" -- that debuted in minute-long versions on YouTube last week. Both show adorable kids saying and doing adorable things to underscore the pleasures of family movie night. And Johnnie Walker considers "the first step of a new year" in an elaborately choreographed spot that presents a visual metaphor for the challenges and opportunities ahead.