Honey Maid's Latest Wholesome Family Celebrates Americans With Disabilities Act

It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Honey Maid's "This Is Wholesome" campaign marks this week's 25th anniversary of the Americans With Disabilities Act with a disabled aunt and a child cooking an apple cheddar melt.

On the opposite end of the spectrum, Carl's Jr. and M&M's sexualize food with curvaceous mushroom caps and accusations of extramarital candy consumption.

Meanwhile, Eli Manning continues poking fun of DirecTV's competition in the tradition of Rob Lowe's "scrawny arms" and "painfully awkward" characters, despite a ruling on the subject from the National Advertising Division of the Better Business Bureau.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
DirecTV: NFL Sunday Ticket: Bad Comedian Eli Manning DirecTV: NFL Sunday Ticket: Bad Comedian Eli Manning
Network: TNT
Show: Major Crimes
Primetime Airing: Jul. 27, 8:14 pm ET
Carl's Jr.: Natural Beauties Carl's Jr.: Natural Beauties
Network: CW
Show: Seinfeld
Primetime Airing: Jul. 27, 10:45 pm ET
M&M's: Eating in Bed M&M's: Eating in Bed
Network: ION
Show: Criminal Minds
Primetime Airing: Jul. 27, 8:37 pm ET
Honey Maid: How to Make Apple & Cheddar Melts Honey Maid: How to Make Apple & Cheddar Melts
Network: Lifetime Movie Network
Show: Escaping Polygamy
Primetime Airing: Jul. 27, 10:24 pm ET
Victoria's Secret: More Everything Victoria's Secret: More Everything
Network: CBS
Show: NCIS: Los Angeles
Primetime Airing: Jul. 27, 10:46 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 498,888
Social Actions: 10,726
SpotShare: 0.83%
Honda: The Incredible Pilot Elite Honda: The Incredible Pilot Elite
Online Views: 1,458,090
Social Actions: 2,702
SpotShare: 0.76%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 129,118
Social Actions: 6,412
SpotShare: 0.44%
Airbnb: Is Mankind? Airbnb: Is Mankind?
Online Views: 372,266
Social Actions: 3,745
SpotShare: 0.37%
AT&T: It Can Wait: No Post is Worth a Life AT&T: It Can Wait: No Post is Worth a Life
Online Views: 22,030
Social Actions: 6,095
SpotShare: 0.37%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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