Kristen Bell, Idina Menzel Take a Trip Down Memory Lane in American Express Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, PlayStation's "Watch Dogs 2" hero Marcus Holloway hacks his way through San Francisco, as he "runs the jewels"; Amazon shows how Prime can help mitigate first-day-of-school blues; and Papa John's founder John Schnatter and Houston Texans' J. J. Watt bring the chain's new pan pizza to Peyton Manning's party.

Google shows how its Home Assistant can help friends and family come together in a new campaign set to an instrumental "Take Me Home, Country Roads."

Finally, American Express strolls down memory lane with Kristen Bell and Idina Menzel, with a nod to their "Frozen" roles.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
PlayStation: Watch Dogs 2: Hack Everything PlayStation: Watch Dogs 2: Hack Everything
Network: FXX
Show: The Simpsons
Primetime Airing: Nov. 14, 10:56 pm ET
Google: Hands-Free Help From the Google Assistant Google: Hands-Free Help From the Google Assistant
Network: HGTV
Show: House Hunters International
Primetime Airing: Nov. 14, 10:38 pm ET
Amazon: First Day of School Amazon: First Day of School
Network: CBS
Show: Scorpion
Primetime Airing: Nov. 14, 10:28 pm ET
American Express: Memory Lane American Express: Memory Lane
Network: NBC
Show: The Voice
Primetime Airing: Nov. 14, 9:07 pm ET
Papa John's: Carry Papa John's: Carry
Network: NFL Network
Show: The Timeline
Primetime Airing: Nov. 14, 10:11 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Starbucks: Red Cup Decor Starbucks: Starbucks TV Spot, 'Red Cup Decor' Song by The Zombies
Online Views: 98,466
Social Actions: 193,912
SpotShare: 11.99%
GEICO: Raccoons, C'mon Try It!: It's What You Do GEICO: GEICO TV Spot, 'Raccoons, C'mon Try It!: It's What You Do'
Online Views: 4,137,725
Social Actions: 17,836
SpotShare: 10.03%
Nissan: Rogue One: A Star Wars Story: Battle-Tested Nissan: 2017 Nissan Rogue TV Spot, 'Rogue One: A Star Wars Story: Battle-Tested'
Online Views: 1,939,484
Social Actions: 3,303
SpotShare: 4.38%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,245
Social Actions: 53,231
SpotShare: 3.24%
PlayStation: The King PlayStation: PlayStation 4 TV Spot, 'The King'
Online Views: 396,138
Social Actions: 33,972
SpotShare: 2.92%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.