Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, PlayStation's "Watch Dogs 2" hero Marcus Holloway hacks his way through San Francisco, as he "runs the jewels"; Amazon shows how Prime can help mitigate first-day-of-school blues; and Papa John's founder John Schnatter and Houston Texans' J. J. Watt bring the chain's new pan pizza to Peyton Manning's party.
Google shows how its Home Assistant can help friends and family come together in a new campaign set to an instrumental "Take Me Home, Country Roads."
Finally, American Express strolls down memory lane with Kristen Bell and Idina Menzel, with a nod to their "Frozen" roles.