Capital One Shakes It Up With Samuel L. Jackson Campaign

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Coca-Cola taps into the holiday spirit with an ad that features a boy leaving bottles of Coke for people to find, including Santa Claus on Christmas Eve; Lyft takes a ride on the funny side, creating a safe word in a new campaign that boasts its safety measures; Starbucks introduces its first seasonal cold brew beverage; and Oreo takes the cake, or shall we say cookie, showing how to make snowmen cookie balls.

Finally, Capital One shakes it up with a campaign featuring Samuel L. Jackson strolling down a festive street within a snow globe, reminding us that the holidays should bring joy, and credit card rewards should be simple.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Coca-Cola: Taste the Feeling of the Holidays Coca-Cola: Taste the Feeling of the Holidays
Network: FOX
Show: Brooklyn Nine-Nine
Primetime Airing: Nov. 15, 8:08 pm ET
Lyft: All About Safety Lyft: All About Safety
Network: CW
Show: No Tomorrow
Primetime Airing: Nov. 15, 9:34 pm ET
Starbucks: Holiday Craft: Clint's Spiced Sweet Cream Cold Brew Starbucks: Holiday Craft: Clint's Spiced Sweet Cream Cold Brew
Network: CW
Show: The Flash
Primetime Airing: Nov. 15, 8:53 pm ET
Capital One: Snow Globe Capital One: Snow Globe
Network: SEC Network
Show: College Basketball
Primetime Airing: Nov. 15, 8:59 pm ET
Oreo: Cookie Balls Oreo: Cookie Balls
Network: Hallmark
Show: One Christmas Eve
Airing Date: Nov. 15, 3:36 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Starbucks: Red Cup Decor Starbucks: Starbucks TV Spot, 'Red Cup Decor' Song by The Zombies
Online Views: 98,466
Social Actions: 193,912
SpotShare: 12.01%
GEICO: Raccoons, C'mon Try It!: It's What You Do GEICO: GEICO TV Spot, 'Raccoons, C'mon Try It!: It's What You Do'
Online Views: 4,140,803
Social Actions: 16,982
SpotShare: 9.49%
Nissan: Rogue One: A Star Wars Story: Battle-Tested Nissan: 2017 Nissan Rogue TV Spot, 'Rogue One: A Star Wars Story: Battle-Tested'
Online Views: 1,939,878
Social Actions: 3,290
SpotShare: 4.15%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,270
Social Actions: 50,130
SpotShare: 3.06%
PlayStation: The King PlayStation: PlayStation 4 TV Spot, 'The King'
Online Views: 396,138
Social Actions: 34,040
SpotShare: 2.88%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.