Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Mountain Dew features skateboarder Sean Malto riding and jumping alongside snowboarder Danny Davis on a hybrid course; The North Face follows a rock climber who loses her footing and screams as she falls back down the cliff side; Southwest Airlines' lip sync some "Yeahs!" from Jax Jones' hit because they are thrilled the carrier is now flying to Belize; and QuickBooks' app shows how easy it is to see where you stand financially -- and whether you may find you have some spare cash for that passion project.
Finally, in an ad for its Mobile Strike game, Machine Zone features a call-to-action from Arnold Schwarzenegger. Players are invited to join the alliance and pursue victory with artillery strikes.