Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Xbox promotes its "Madden NFL 17" game in a spot featuring Rob Gronkowski; Visa and StubHub team up for a spot; Honda warns that its 2017 Accord will bring all of the neighbors to your yard; and Burberry gets intense with Lily James from "Downton Abbey."
Finally, actress Eva Longoria encourages young readers to tap into their love of reading by visiting Storyline Online's website, where they'll find videos of famous actors narrating picture books to bring stories to life.