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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kohl's' pixies try to bring the magic of the holidays to one little girl; Flipp pokes fun at Black Friday preparation and has a simple solution; Shoedazzle shows off its new kicks with smooth dance moves; and Varidesk shows how you can easily switch back and forth between a sitting and standing desk.
Finally, Macy's urges consumers to celebrate all of life's moments, big and small.