Xbox Scores Major Touchdown With Rob Gronkowski NFL Campaign

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, PlayStation's "The King" campaign will have you singing along to a cover of "Sweet Dreams (Are Made of These)" and running into characters like Spider-Man; Nissan is partying like it's 2016 in a new spot; Target shows consumers how to make their holiday ideas come alive, with a little help from LEGO Batman; and Kmart decks the halls of its stores with holiday points galore.

Finally, Xbox's Rob Gronkowski NFL campaign will have you rocking out to Bon Jovi.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
PlayStation: The King PlayStation: The King
Network: FOX
Show: NFL Football
Airing Date: Nov. 13, 10:25 am ET
Nissan: Heisman House: Not Quite Midnight Nissan: Heisman House: Not Quite Midnight
Network: ABC
Show: College Football
Primetime Airing: Nov. 12, 8:05 pm ET
Xbox: Madden NFL 17: Catchin' With Flair Xbox: Madden NFL 17: Catchin' With Flair
Network: NBC
Show: NFL Football
Primetime Airing: Nov. 13, 10:43 pm ET
Target: Holiday 2016: Decorating Target: Holiday 2016: Decorating
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Nov. 12, 8:32 pm ET
Kmart: Holiday Points Galore: Deck the Halls Kmart: Holiday Points Galore: Deck the Halls
Network: Investigation Discovery
Show: People Magazine Investigates
Primetime Airing: Nov. 13, 8:13 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Starbucks: Red Cup Decor Starbucks: Starbucks TV Spot, 'Red Cup Decor' Song by The Zombies
Online Views: 98,466
Social Actions: 193,912
SpotShare: 10.30%
GEICO: Raccoons, C'mon Try It!: It's What You Do GEICO: GEICO TV Spot, 'Raccoons, C'mon Try It!: It's What You Do'
Online Views: 4,133,891
Social Actions: 17,028
SpotShare: 9.95%
Nissan: Rogue One: A Star Wars Story: Battle-Tested Nissan: 2017 Nissan Rogue TV Spot, 'Rogue One: A Star Wars Story: Battle-Tested'
Online Views: 1,939,190
Social Actions: 3,422
SpotShare: 4.42%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,477
Social Actions: 55,832
SpotShare: 2.91%
Air Wick: Magic Wanda Air Wick: Air Wick V.I.Poo TV Spot, 'Magic Wanda'
Online Views: 198,911
Social Actions: 34,907
SpotShare: 2.69%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.