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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, PlayStation's "The King" campaign will have you singing along to a cover of "Sweet Dreams (Are Made of These)" and running into characters like Spider-Man; Nissan is partying like it's 2016 in a new spot; Target shows consumers how to make their holiday ideas come alive, with a little help from LEGO Batman; and Kmart decks the halls of its stores with holiday points galore.
Finally, Xbox's Rob Gronkowski NFL campaign will have you rocking out to Bon Jovi.