Hotels.com's Captain Obvious Knows You're Ignoring Him

See the Newest Ads on TV; Plus, the Five Most Engaging Spots

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Hotels.com unveils another ad featuring Captain Obvious -- he admits that viewers are ignoring him and tries to grab their attention with an impressive leg lift -- while Persil ProClean detergent introduces a tuxedo-clad "professional' who fights stains. And things heat up when Usain Bolt sprints down the coast in his Puma Ignite sneakers.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Puma Shoes: Energy in, More Energy Out Puma Shoes: Energy in, More Energy Out
Network: MTV
Show: Rob Dyrdek's Fantasy Factory
Primetime Airing: Mar. 5, 8:13 pm ET
Persil: The Professional Persil: The Professional
Network: Lifetime Movie Network
Show: Anna Nicole
Primetime Airing: Mar. 5, 8:33 pm ET
Hotels.com: Captain Obvious Workout: Leg Lift Hotels.com: Captain Obvious Workout: Leg Lift
Network: TNT
Show: NBA Basketball
Primetime Airing: Mar. 5, 10:01 pm ET
Ford Motor Company: The Switch: David and Family Ford Motor Company: The Switch: David and Family
Network: FOX
Show: American Idol
Primetime Airing: Mar. 5, 8:06 pm ET
Macy's: Big Savings Storewide Macy's: Big Savings Storewide
Network: FOX
Show: American Idol
Primetime Airing: Mar. 5, 8:18 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Adidas: Take It Adidas: Take It
Online Views: 1,155,991
Social Actions: 70,661
SpotShare: 4.96%
Android: Friends Furever Android: Friends Furever
Online Views: 581,877
Social Actions: 25,008
SpotShare: 1.86%
Reebok: Freak Show: Be More Human Reebok: Freak Show: Be More Human
Online Views: 1,864,242
Social Actions: 6,519
SpotShare: 1.35%
Powerade: Rose From Concrete Powerade: Rose From Concrete
Online Views: 551,652
Social Actions: 12,944
SpotShare: 1.08%
H&R Block: Get Your Billions Back, America: 50% Offer H&R Block: Get Your Billions Back, America: 50% Offer
Online Views: 966,121
Social Actions: 3,924
SpotShare: 0.73%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular