Hotels.com's Captain Obvious Knows You're Ignoring Him
See the Newest Ads on TV; Plus, the Five Most Engaging Spots
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hotels.com unveils another ad featuring Captain Obvious -- he admits that viewers are ignoring him and tries to grab their attention with an impressive leg lift -- while Persil ProClean detergent introduces a tuxedo-clad "professional' who fights stains. And things heat up when Usain Bolt sprints down the coast in his Puma Ignite sneakers.