Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a look into Chili's origin story shows viewers the restaurant was never into formality; cardboard figurines score big deals on Amazon Prime Day; Tide provides parents with baby-proof bags of detergent pods and, with them, soundness of mind; and Applebee's eliminates the tough decision between chicken and salad dinners.
Finally, Hulu says it has a show for you whether you're hosting a party, watching with friends or embarking on a solo binge while sick on the couch.