Hulu has acquired exclusive rights to shows from Time Warner's Turner Broadcasting in the first grealicensing deal between the companies.
Past seasons of shows from Turner's Adult Swim and Cartoon Network channels will be available on demand at Hulu, along with some current and future series from TNT and TBS, the companies said Thursday in a statement. Viewers will be able to see all past episodes of shows such as "The Last Ship" and "Steven Universe," they said. Cartoon Network programs will stream without advertising at Hulu Kids.
The deal augments the library at Hulu, especially in kids shows, at a time when competitors are emphasizing programs for young viewers. It gives Time Warner a new outlet and revenue source for Turner programs in the online world.
"The addition of multiple titles from Cartoon Network represents a significant step forward in continuing to build a strong programming offering for the kids audience on Hulu," said Craig Erwich, senior VP-head of content at Hulu, which is co-owned by Walt Disney Co., 21st Century Fox and Comcast.
With the deal, Hulu also gets exclusive rights to certain future shows on the networks in the coming years. Financial terms weren't disclosed.
~ Bloomberg News ~