Hulu Says Every Minute of Every Day Should Be Prime Time (Watch the Newest Ads on TV)
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Diet Coke comes back with a new iteration of its campaign asking "What if life tasted as good as Diet Coke?" -- this time making a car wash a lot more fun. Actor-comedian Craig Robinson shows up in another "Don't Touch My Dart" spot along with his Dodge-obsessed neighbor, Jake Johnson. (Click here to see how the campaign started in June.) And streaming-TV service Hulu posits that every minute of every day should be prime time.