Walt Disney made an investment in Hulu in 2009, but it has taken the company until 2012 to put ads for the popular video-sharing site on its ABC television network.
An ad featuring "Desperate Housewives" actress Eva Longoria in a guest role is set to debut during the Oscars this Sunday on ABC, marking the first time that Hulu has used talent from the network in its commercials. Previously, the company's zany ads from MDC Partners agency CPB made use of actors and actresses primarily working on networks owned by its other owners, News Corp. and NBC Universal.
The new ad continues to make use of those networks' talent. Will Arnett, from NBC's "Up All Night" (who also has a recurring role on NBC's "30 Rock" and was on long-gone Fox cult favorite "Arrested Development") will star in the spot, just as he did in a separate ad Hulu aired during NBC's recent Super Bowl broadcast.
In the past, TV networks usually got their backs up about running ads featuring actors from shows on rival networks, but perhaps Hulu's joint ownership has made three of the Big Four broadcast outlets change their minds. No telling whether CBS, which has not bought a stake in Hulu, would let the site's ads run during "CSI" or "NCIS."
Watch the spot above. Can you name the other actors and actresses who have appeared in Hulu ads over the past few years?