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Plus, New Commercials from H&M, Capital One, Rachael Ray's Nutrish and Kohl's
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, children dance around for an H&M ad, and Samuel L. Jackson talks about the Quicksilver Card for Capital One while walking on a Hogwarts-esque shifting staircase. Kohl's offers bright spring styles during its Friends & Family sale, and Rachael Ray's pets want fresh food, so they take the matter into their own paws. Finally, Hunter Mahan puts the ace in Ace Hardware for the brand's newest TV commercial.