Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Realtor Phil Dunphy of "Modern Family" expertly recovers from a failed magic trick in a spot for the National Association of Realtors; sweets trump summer sports for Olympic skiing champion Lindsey Vonn as she snacks on a Reese's Peanut Butter Cup; Boeing delivers a meaningful message to members of the armed forces; and Panera Bread sings the praises of all-natural food, saying all the restaurant chain's ingredients will be "clean" by the end of the year.
Finally, Scrat the saber-tooth squirrel is back, this time on a quest for "out of this world refreshment" in an Aquafina spot promoting the newest addition to the "Ice Age" saga, "Ice Age: Collision Course." The movie will be in theaters later this month.