The Interpublic Group of Cos.'-owned media agency has tapped Exec VP-Managing Director Alan Cohen to oversee Initiative Entertainment, a new unit dedicated to the $130 million CBS Corp. business that Initiative won in March following a review.
Mr. Cohen has brought in a pair of TV vets to run the account. John Nuzzi, a former ABC Television Network marketing exec, will join as senior VP-group account director and provide strategic direction and integrate agency resources on the account. Greg Castronuovo, who has developed campaigns for NBC, Fox and other companies, will join as VP-group account director, responsible for day-to-day activities on the account.
Mr. Cohen will continue in his role as head of the Initiative Innovations group.