Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Initiative Entertainment Formed for CBS, Showtime

Media Agency Bulks Up TV Prowess

By Published on .

New York (AdAge.com) -- Initiative Worldwide has launched a new entertainment practice to handle its newly won CBS and Showtime account and recruited a pair of TV marketing vets to run the business.

The Interpublic Group of Cos.'-owned media agency has tapped Exec VP-Managing Director Alan Cohen to oversee Initiative Entertainment, a new unit dedicated to the $130 million CBS Corp. business that Initiative won in March following a review.

Mr. Cohen has brought in a pair of TV vets to run the account. John Nuzzi, a former ABC Television Network marketing exec, will join as senior VP-group account director and provide strategic direction and integrate agency resources on the account. Greg Castronuovo, who has developed campaigns for NBC, Fox and other companies, will join as VP-group account director, responsible for day-to-day activities on the account.

Mr. Cohen will continue in his role as head of the Initiative Innovations group.
Most Popular
In this article: