Mariah Media's Outside this month added sponsors Gibson Guitar, Transworld Music, Gore-Tex, Dansko Shoes and Kryptonite Locks to its Jeep World Outside Festival beginning next month to celebrate the magazine's 25th anniversary.
AOL: Time Warner's Turner Classic Movies this month launches a "Wizard of Oz" promotion in 11 cities, with local cable affiliates staging outdoor screenings, featuring appearances by "Munchkins" from the original cast. Consumers can enter to win prizes; local print and radio ads in each market support the effort, handled in-house.
Simon Brand Ventures next month begins a tie-in with PepsiCo touting its Pepsi Twist and new Mr. Green and Pepsi Blue beverages at 165 shopping malls . Shoppers can receive free samples and win prizes through contests tied to New Line Cinema's new film "Austin Powers in Goldmember."
Adidas this month inked a multiyear sponsorship with the Women's National Basketball Association, giving the shoe marketer access to WNBA logos for its promotion and advertising; Adidas will also supply the league with footwear.
CONDE NAST'sGlamour stages a three-part promotion with Wal-Mart Stores, in a which "Body Makeover Special" section with 13 advertisers will be polybagged in 100,000 issues of the July issue, supported by in-store displays.