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Inside line

Published on .

Medallion Taxi Media, New York, this month launches a promotion with Gap's Old Navy in which 400 taxicabs will be outfitted with seat covers made of the retailer's Performance Fleece fabric and signs promoting Old Navy atop the vehicles.

Weider Publications' Natural Health next month kicks off a promotion with Barnes & Noble centering on in-store displays of the magazine alongside an array of health and wellness books. A radio advertising campaign backs the effort, which was coordinated in-house.

Vanguarde Media's Honey teams with Absolut Spirits Co. to showcase urban designers at Gotham Hall on Feb. 12-14 in connection with Mercedes-Benz Fashion Week in New York. The title will also publish a special guide to urban fashion to be distributed to fashion-industry attendees and consumers.

Promotion Marketing Association calls for online entries for its 2003 Reggie Awards for best promotions in 12 categories, to be presented March 13 in Orlando. Deadline for entry is Jan. 6, 2002. Info: pmalink.org or 212-420-1100.

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