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Inside line

Published on .

World Publications's Saveur this month inked a deal to become title sponsor of Texas' leading culinary event. The Saveur Texas Hill Country Wine & Food Festival, slated for April 2-6 in Austin, will reach its 18th anniversary in 2003, with thousands expected to attend from around the world, and more than 35 different wine, food and music events planned.

Promotion Marketing Association will hold its annual conference in Orlando, Fla., March 12-14. The event features updates on promotion strategy, trends and the future. Information: 212-420-1100.

Rodale's Organic Style is teaming with retailer The Great Indoors for a promotion themed "Creating Inner Calm," featuring in-store events focusing on interior design, home management and decorating tips to reduce stress. Events include sweepstakes, product demonstrations and free gifts; the events begin early next year.

George P. Johnson Co. will sponsor an Event Measurement Conference on Dec. 4 in Iselin, N.J., bringing trade show and consumer event marketing professionals together to discuss measuring the results of one-to-one marketing. Information: eventmeasurement.com or 877-272-3976.

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