AOL Time Warner's America Online features the voices of 31 celebrities in its third "You've Got Mail" promotion this month, with a different star's voice making announcements each day as part of a sweepstakes to win several cars from DaimlerChrysler. Users who attempt to guess the celebrities' identities are eligible to win. Diageo's Burger King Corp., Viacom's Blockbuster and UA Theaters are backing the promotion with posters and in-store media. Participating celebrities include Conan O'Brien, Matt LeBlanc and Wesley Snipes.
Revlon this month teams with Conde Nast Publications' Allure to launch a five-city mall tour promoting its new Skinlights Diffusing Tint makeup, in what's billed as Revlon's first-ever tour to introduce a new product. Participants can receive product samples, free makeovers, and get pictures taken and posted on Revlon's Web site, while entering the "Beautiful Glow" sweepstakes. The tour, handled in-house, visits malls in Los Angeles, San Francisco, Chicago, New York and Philadelphia, where it ends June 9.
AOL Time Warner's Time this month launches a traveling exhibit called "Time Person of the Year at 75," touring nine U.S. cities over the next two years, sponsored by Scudder Investments. Included are covers and background information about Time's honored Person of the Year through the decades, from Charles Lindbergh in 1927 to Rudolph Giuliani in 2001. Venues include museums and libraries in cities including New York, Washington, D.C., Atlanta, Denver and Dallas.
Vox Vodka and Out are teaming up for the second annual Vox/Out Voices of Style & Design Awards, which has expanded to five cities this year. The events will be held in Los Angeles, Boston, New York, San Francisco and Chicago between late May and October; altogether more than 200 honorees and invited guests are expected to attend.
AARP Publications launches two national tours this year, beginning with a mobile marketing effort for Modern Maturity visiting major U.S. cities for five weeks beginning this month, followed by a five-week tour for My Generation in October. The tours will visit sports events, antique fairs, jazz festivals and malls, where consumers can get free financial advice, take part in health screenings and test new computer technology products. Sponsors include Keebler, New York Life Insurance, Procter & Gamble Co.'s Olay, Pfizer, Holiday Inn, KD River Cruises and GlaxoSmithKline. National Media Group, New York, handles.