Lowe's Explains How to Install a Fence While Riding a Motorcycle
Watch the Newest Ads on TV; Plus, the Five Most Engaging Commercials Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe's explains how to install a fence while riding a motorcyle (it's surprisingly easy!), and Starbucks serves up another one of its texting-centric spots (see an earlier spot in this new campaign here). And Fiverr, the dirt-cheap tasks-and-services marketplace, has launched its very first TV commercial; it's aired on four networks so far, including ESPN2 and ESPN's SEC Network, according to iSpot's 24/7 tracking.