Israel's 'Photoshop Law' Bans Underweight Models

Warning Notices Required for Ads With Digitally Thinned Models

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Israel's Knesset has passed legislation banning underweight models in ads and requiring ads to disclose when their models have been digitally thinned, according to the Haaretz newspaper in Isreal.

The so-called Photoshop Law affect not only advertising created in Israel but also campaigns created abroad that appear there, Haaretz reported.

The law defines "underweight" as a body mass index of 18.5 or less. One model told Haaretz that she was healthy and that the law would hurt her career unnecessarily.

The change comes as regulators and self-regulating bodies seem to be paying more critical attention to digitally altered images in advertising.

Other countries are also hearing calls to ban too-thin models amid concern that they encourage eating disorders.

The Spanish Association of Fashion Designers banned models under a certain body mass index from Madrid Fashion Week in 2006, but one model's appearance last fall raised questions about whether that ban was still in effect.

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