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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, creative types demonstrate how they use their Toyota Corollas to help them with yarn bombing and popup barber shops; Clay Matthews gets into fight mode in a continuation of Jack Link's "Workin' Out With Sasquatch" campaign; and people are shown taking extreme measures to stop themselves from using their phones in AT&T's ad for its data-free TV plan.
A "comfort pony" and a "motivational meerkat" star in a TD Ameritrade spot promoting its in-app chat service.
Finally, J.B. Smoove sweetens the deal with vanilla flavored everything -- wafers, sundae, waffles, and even pizza and Mom's meatloaf -- in an ad for Crown Royal Vanilla.